Friday, 27 November 2009

Evaluation questions

These are the questions we have to answer for our media evaluation. We have to make notes for them, and we will have a timed essay to write on tuesday to answer these questions.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancilliary texts?

What have you learnt from your audience feedback?

How did you use new media technologies in the construction and research, planning and evaluation stages?

Magazine Ad Final



Final DVD Cover

Wednesday, 25 November 2009

DVD pack analysis


This is the cover for Michael Jackson's number ones DVD. The cover is going for the simple & minimalist look. The photo of Michael Jackson is well known, as it was on one of his hit selling albums. The back is also very simple with no exclamations on special features etc.

Friday, 20 November 2009

Digipak and Magazine ad re-draft

We are currently working on new ideas for our magazine ad and digipak. We are going to work on making the digipak a little more like the magazine ad. We will be including more colour rather than the dark colours in the current one. We are also going to work on a half page magazine ad just to expand what we have. We will have a few to choose from so we can enter our best one. They should be up soon.

Final Cut

Here is a picture of our project in final cut. It shows our complex editing with lots of layers of footage.

Digipack & magazine ad

Tom has given us some feedback on our ancillary products.

Magazine advert: Strong, but need to do some more ads, so we have more choice.
Also, trying out an advert in landscape as well as portrait, and how it would be situated (considering fold of magazine etc)

Digipack: Font too big and too Gothic, doesn't fit the theme and feel of our music video. Text is positioned over a strong image, maybe move things around a bit. Unbalanced and muddled.

So, we'll re-do our digipack and do a few more magazine adverts. This will give us more range, and we'll try and keep to the style of our video.

Wednesday, 18 November 2009

Final Music Video

Tuesday, 17 November 2009

Video Due

Our music video is due in today. We decided to do some last minute shots so we had some closeups of Ram's face covered in paint for the end of the video. She did this over the weekend at home and brought the footage in with her today so we have to do some last minute adjustments to the video to get the clips in. We knew we were going to be doing this in our last lesson so we made sure we were happy with the rest of the video so that we didn't have to worry about that and could focus on making sure we were happy with the ending.

The final video should be up on the blog in about an hour and fifteen minutes.

Thursday, 12 November 2009

Magazine Advert and DVD Cover

Below you can see the Magazine advert and DVD cover we have created for our music video.

We aimed to make the magazine advert bright and colourful so it would stand out. For this we decided to use a screen shot of us throwing paint at ram. This was good as the background was plain white with the bright colours of the paint over the top of it. We played with the font in the quote at the bottom to make some words bigger. This is something we have seen in adverts in magazines to make certain words stand out and it was something we wanted to use in our magazine advert to make it seem really genuine.

The DVD cover has quite a plain feel to it, with two parallel images on the back and front of the case. We included some quotes and a special features box. We also decided to include a universal logo and Feist's music label's logo on the DVD cover, again to give it more of a genuine feel. We didn't include a BBFC rating as we found in research that the majority of digipacks didn't have these.

Final Marketing Package





Friday, 6 November 2009

Rough Cut

Wednesday, 4 November 2009

Group 5 Feedback

the video was rather eccentric but the was not enough shot variation and the one setting didn't provide much interest. the directors view approach to the video is interesting but i dont think it really works to well with this artist or genre of song. there where a few close ups in the video but it could benefit from a few more so in the respect the video does represent the artist but improvements could be made, maybe by including extreme close ups of the singers face.
the video feel quite dark but the song is upbeat and feels happy so maybe the group could edit the brightness in the shots.
the video starts well by editing different shots in time to the piano.
the video could include landscape shot to provide variation but this may not be the image the group want to portray.

Peer Feedback

The lyrics had no connection to the visuals, and I don't think the music video itself fit the music. The video had a very playful and immature feel to it but the music sounded more mature than the video made out. The video had no clear narrative, nor had much performance. The footage itself was well shot and there was clearly a lot of effort put into filming. Also the beginning, where the lights come on in time with the music was a good effect.

peer feedback

music and visuals
-cut on the beat
-at the end the shot duration is to long
-also the lip syncing was slightly off.
-get repetative need something new toward middle.

Peer Feedback Group 03

Genre characteristics - The music genre fits the video very well, there is an artistic feel to the piece that gives a calm relaxing feel to accompany the song. It feels appropriate and fitting to the melody of the song.
Overall the strong points of the video are how the artistic feel of the video fits the song also with alot of good angles and shots. You could possibly use more close ups to cut the time of certain shots.

Tuesday, 3 November 2009

Rough Cut Feedback - TAW

The style an design of your video is very consistent and shows a lot of control. The images in the video also match the mood of the designs for the digi pack and advert. I do feel there are long sections of the video that are in long shot and these are not as satisfactory as the close ups and parts where things are happening. I think you might want to shoot the three performers in close up in front of a white sheet and play around with the lighting using a shot lamp?

Are you going to continue with your animation ideas?

Ideas For DVD Pack + CD inlay





 
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